Anyone who runs a business and serves customers within a particular geographic region can make the most of local SEO services by positioning themselves in local search engine results. Local listings are very popular in major search engines such as Google and Bing but these listings need specific information submission made through various channels. These information would include the name of the business, a phone number, physical location of the business, hours of operation and other pertinent information about them.
The main objective of local SEO marketing's to get a company’s name, site and business in front of the customers - the ones that are located physically nearby. Just think of this as the local section of the yellow pages. At the end of the day, localized search engine optimization simply means that unless your clothing store is located in Asia, the potential customers will easily find your store by searching on a local level.
Local SEO Services have become an integral part of marketing these days and considered by many as a necessary component in any marketing strategy.
Facts about Local SEO Services:
80% of shoppers research the products and services they’re eyeing to purchase before making a final decision.
Roughly 43% of online searches use local identifiers
With searches utilizing local identifiers, 86% results in a phone call or personal visit to the establishment.
Local search makes up 20% of all internet searches. With over 2.8 billion Google searches per month well, you do the math.
66% of US consumers will turn to local search to locate a company
90% of online users trust reviews from people they know. This is exactly why building should start in your community and your customers should always come first.
97% of internet users search for local products in their community
As can be noted in the above mentioned facts, utilizing local SEO strategies for marketing proves to be more valuable than simply purchasing ads in Yellow Pages, passing out flyers and using direct mails to promote products and services.
Here at ByDomino, we use an effective strategy for local SEO marketing helping local business owners get found by customers within their geographic region. Upon consultation, we work with our clients to help them develop a viable marketing strategy that will enhance the exposure of the products and services they offer.
We will work hand in hand with our clients to implement the program specifically tailored to their marketing needs and goals. Once the program is already implemented, we can assure success by allowing your business to be on every local listing of search engine results. The effectiveness of this listing can be analyzed through the use of our effective tracking information that’s not available in any forms of traditional marketing. With your business in the local listing and in the first page of page results, you are only one click away from potential customers online that may be interested in the products and services you are offering.
ByDomino’s Local Optimization Strategies
We utilize various methods of search engine optimization to ensure that local listings receive top page ranking for relevant searches. Here are our top strategies:
Business information updates – we believe that the easiest and most effective strategy to get higher page rankings is to ensure that your business information is complete, correct and updated. We will ensure that search engines will have all the needed information that customers need to contact your business including your business hours, services offered as well as customer reviews.
Advertise your business on local websites – After we update your business information, we will deliver it to various local websites in order for people to see it. We will utilize social media sites, local directories and networking groups in your locality so that search engines will treat your business as genuine, professional and legitimate. As a results search engines will give your business high rankings in local searches.
Persuade local customers to provide reviews - When customers are asked to provide online reviews about their experiences with a business, new clients will trust that business over competitors without reviews or with poor reviews.
Through these strategies, we will help your customers find the products and services that are relevant to their searches. Our customized SEO campaign is one of the best in the industry as this is based on money keywords, competitive research, thorough market analysis; definitive purpose based on your business plan and highly developed structure that will allow you to achieve your long term business goals.
We also make use of Google predictive search engines, age of website, its domain structure and architecture and other important elements. Our approach is very simple. We keep you in the loop of Google’s terms of services and we only utilize ‘White Hat’ methods so that your business can benefit from algorithm changes, trends, and stay ahead of the curve.