How Social Media Affects Your SEO strategies

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Relevance of Social Media :

Fact: Social Media directly affects and impacts your business’ search engine optimization strategies and greatly influences your social media presence.

While having a strong social media presence is very important in this digital age, some business owners just can’t embrace it, especially the ones from the older generation. Even if one takes out search engine optimization in the picture, it’s still necessary to have a prominent presence online. Times are fast changing. If you want to be at par with competition, deal with change or take that risk of possibly losing your business.

A number of businesses today are taking advantage of Social Media Marketing to engage their audience, generate new prospects and eventually turn these prospects into actual customers. Social Media Marketing has taken marketing strategies and promotions into new a level and has become essential for marketing success in the current business world.  Social media is here to stay, and its influence continues to rise.  If you have not gone social yet, it’s now time to adapt.  Neglect social media marketing at your own risk.

Social Media Marketing

If you are still skeptical of Social Media Marketing’s power to make your marketing campaigns successful, here are some social media statistics gathered through surveys and research studies.

 27% of total US internet time is spent on social networking sites

15% of total US mobile internet time is spent on social networking sites.

Social lead conversion rates are 13% higher than the average lead conversion rate.

21% of marketers say that social media has become more important to their company over the past 6 months.

74% of all marketers say Facebook is important to their lead generation strategies.

Companies that generate more than 1,000 Facebook likes also get close to 1,400 website visits daily.

52% of all marketers have found a customer through Facebook in 2013 so far.

 43% of all marketers have found a customer on LinkedIn in 2013 so far.

36% of all marketers have found a customer on Twitter in 2013 so far.

85% of Facebook fans of brands recommend them to others, compared to 60% of average users.

 Women (48%) are more likely than men (43%) to regularly check out a brand’s social page.

 Approximately 46% of online users rely on social media, when they make a buying decision.

These figures highlight the power of social media marketing for small and huge businesses alike. Stay informed and don’t let your business stagnate and lose value. At a fraction of a cost, you can make your business popularity increase and get more leads and customers along the way.

How social media affects your SEO strategies

Social media is one of the many things search engines look into when indexing content across the web. These social media platforms can transform your SEO strategies making it more effective and significantly boost your business’ ranking.

Social media gives you a team of link builders

As you build up your followers on social media platforms like Facebook, Twitter, Google+, LinkedIn and many more, you also gather a large following of people that are capable of sharing your content. As you might already know, every piece of valuable content that’s added to your website can be automatically shared on your social media profiles where people can access and share it to others. With this, you are able to generate 100% natural links which is something Google and other search engines love. Link building has always been an important factor taken into consideration by search engines to determine whether other websites across the web view your website as a quality source of information. For years businesses would apply various link building tactics both credible and illegitimate to garner more links to their website to gain higher rankings. Today, all you need is a social media platform to do this.

Constantly updated social media profile drives high quality website traffic

Most of the links that are provided by SEO companies do not bring traffic to your website. Rather, they pass page rank which in turn helps you increase authority and power over other websites. But in terms of driving traffic, links doesn’t do much. However, when these links are routed to social media platforms, real traffic to your site can be achieved and not just any kind of traffic but high quality traffic that will bring customers to your door. If someone is engaging with your company or brand on social media then there is an obvious connection or interest. These are the type of visitors that eventually turn into customers.

Social media leverages local searches

Local searches are essential for businesses that have a physical location and cater to local customers. With the rise of mobile usage these days, many, if not all local searches for various products and services are made through Smartphones. If you want your website to get found, leverage local searches by utilizing your social media platforms. Be active where users are searching for your business or service offerings on every relevant location-based social network like Yelp, Foursquare, Urbanspoon and others.

Also make sure that your various listings on different social media sites are updated so customers are able to get in touch with you anytime they want. Your business address, hours of operation, phone number and your full company name should be properly posted.

Locals who visit your store or establishment have the ability to share their experience with their friends or followers online making it easy for your business to gain more potential customers. Nothing beats first hand information and experience for customers so when their friends recommend your restaurant or shop to their others on Facebook, these people will more likely visit you sooner or later.


The social connections and interactions a person has with your brand on social media and other social channels affect what results show up in many major search engines. Make sure that you maximize the benefits of you social media platforms in order to gain more customers, be at par with competition and take your business to a new level.


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